Digitalisation remains increasing. The subsequent versatility and importance of smartphones and tablets mean customers have high expectations on retailer service, and retailers must meet these requirements to gain a competitive advantage over their peers. Sales assistants in-store utilise mobile devices for several benefits, intending to consistently improve the customer experience- whilst ensuring increasing sales figures.
The endless advantages of a mobile-friendly approach are clear, both to clients and employees. Here are five prominent ways this approach benefits your retail operations:

Sales efficiency

An advantage of traditional retail is the readiness for direct insight from knowledgeable staff. However, the staff turnover in the sector remains consistently high. Thus, it’s challenging to keep employees tuned up on every product, especially as product portfolios get more diverse by the year. By providing instant stock information and levels through mobile devices, employees can provide an efficient customer service experience.
A portable device-friendly system allows staff to check customer information, purchase history, and accept payment in a more mobile fashion-pardon the pun. 

Convenient usage

A simple question to ponder- Which device do you think your staff is more comfortable with: a smartphone or an outdated desktop computer? The convenience of handheld technology and its ease of use are their main selling points, the function of a desktop computer on the move in an aesthetically portable design- what more could you want? It must be said that whatever operating systems and capabilities your taskforce requires, chances are there’s an app out there that does it with incredible efficiency and accuracy.

Cut down costs

The facts are, every business wants to save money wherever possible. The costs for multiple desktops or laptops for in-store use is simply unnecessary in most cases, as bring your device (BYOD) remains a popular initiative with employees. The modern-day smartphone is even capable of performing as a barcode scanner! 

Track performance

Monitoring check-ins through mobile devices provides a great platform to track and share staff performance. For example, an app for your sales team to deliver automatic, real-time feedback on their recent sales and goals. This system massively reduces the number of time employees spend tallying their sales by hand, instead updating quite literally at the touch of a button.

Less paperwork 

Environmental friendliness is appropriately a point of focus today. However, there are several benefits to reducing paperwork.  It’s proven that rifling through paperwork wastes up to 30% of an employee’s day. A time which could be spent on more important tasks to improve your business.

GET MOBILE WITH CI-DISTRIBUTION

Improving your in-store processes merely scratches the surface of how mobile devices improve retail operations. Better scheduling, communication, customer experience, employee job satisfaction, and fewer costs are just a few benefits.
Implementing a mobile-friendly system provides infinite flexibility and a future proof base. Contact CI-Distribution now! We have specialists on-call ready to discuss any query you have, to match you with the best hand-held rollout service around.

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